Welcome to Day 1! Our founders created Zenyum with a vision of bringing more affordable and accessible oral care solutions to Asia. We began by introducing Zenyum Invisible Braces to consumers, as well as partner dentists.

Onward and upward! To fuel our expansion, we raised US$13.6 million in Series A funding from RTP Global, Sequoia India, TNB Aura, and Enterprise Singapore’s Seeds Capital, among other investors. Our growth in Asia started with us branching into Malaysia.

With a growing demand for power brushes in the region, what started as an experiment soon became a booming consumer product category. ZenyumSonic™ was launched! A sonic powered toothbrush with 33,000 vibrations per minute for a deeper clean. In the same year, we entered more dynamic markets like Hong Kong and Taiwan.

We secured US$40 million Series B funding from L Catterton, the largest global consumer-focused private equity firm, backed by LVMH. We also launched a suite of new Smile Cosmetics including ZenyumFresh™ Toothpastes Day! & Night, ZenyumFresh™ Breath Shield and ZenyumFresh™ Floss Picks. The smiles just keep on coming!

We won various product and partner excellence awards from Shopee and Guardian, while making it to LinkedIn’s 2022 Top Startups List for the third consecutive year. We also ushered in plenty more product launches including Zenyum Waterflosser Pro, ZenyumSonic™ Go and ZenyumBright™ Invisible Whitening Strips.

The introduction of ZenyumClear™ Plus and ZenyumClear™ Extra allows us to treat even more complex teeth conditions. On the consumer products side, our partnership with The Pokémon Company ushered the successful launch of the ZenyumSonic™ Go Pokémon Collection, enabling us to spread more smiles with Pikachu and friends.